Lowongan Digital Marketing CRM - AM - (1704466)-Manulife Financial
- Contests/promotions/giveaways strategy & development, including legal terms and conditions
- Develop a customer-centric culture team with a robust documentation and powerful knowledgebase of both foundational and innovative strategies and tactics to drive industry-leading scale.
- Using workflow tools, manage email production calendar, promotional calendar, editorial calendar (on an interim basis) and social calendar (on an interim basis).
- Work closely with research and insights partners to define and segment customers across funnel/purchase segments, demographics and psychographics across ESP/CRM, Data Onboarding and Data Management Systems; support business user/administrative side of DMP management and segmentation strategies in collaboration with Technology partner(s).
- Serve as interim social media lead for purposes of calendar, scheduling and posting/distribution.
- Support capital budgeting process, including monitoring and controlling of all costs associated with directly owned digital marketing programs and initiatives.
- Built trust and maintain strong relationships with vendors, publishers and partner agencies.
- Lead and manage all aspects of owned digital marketing, primarily focused on Lifecycle/Email Marketing, SMS, Partnership/Influencer and Native/Content Marketing.
- Manage external and/or internal resources to research/develop campaigns, plan media by month/quarter/year and track spend/results relative to performance utilizing tracking and analytics solutions to deliver maximum return.
- Serve as lead point of contact for digital asset gathering related to owned campaigns
- Plan, schedule and deploy emails through our email marketing platform, including transactional/trigger/1:1 emails (excluding customer service related); QA email creative to ensure error-free deployment
- Bachelor's degree -- Communications, Business/Marketing or Merchandising, or similar related field is preferred.
- 3+ years of campaign management experience in a combination of brand or brand and agency experience leading digital marketing or ecommerce efforts in high growth environments.
- Excellent foundational analytics and quantitative skills with ability to synthesize information to related party of partner -- ability to rapidly interpret analytics to business-minded partners is critical for success.
- Real Value to Our Customers
- Demonstrated Financial Strength
- Employer of Choice
Digital Marketing CRM - AM - (1704466)-Manulife FinancialJakarta Raya - Jakarta | Ditayangkan: 26-April-2017 | Tutup pada 25-May-2017
Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.
ALAMAT : Manulife Financial